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Brand establishment
Background: With the rapid development of the Chinese economy and significant improvement in people's living standards, health needs have gradually become a focus of consumer attention. Zhouqi brand was founded by the founder Mr. Wu Weisheng in 2006. Adhering to the brand concept of "scientific and technological innovation, healthy countrymen", it focuses on the production of high-quality barber chairs, massage chairs and massage appliances, and is committed to meeting consumers' needs for a healthy lifestyle through technological innovation. In the early stages of the brand, it focused on the research and sales of traditional massage equipment, gradually accumulating strong R&D and production capabilities, laying a solid foundation for future development.
Consolidate the foundation and expand production
Consolidating the foundation: further consolidating its production capacity in the field of massage chair equipment. By optimizing the production line layout and introducing advanced manufacturing technology, the brand has significantly improved production efficiency. Market Expansion: In addition, Zhouqi continues to accumulate industry experience, which not only helps the brand establish a foothold in the market, but also lays a solid foundation for subsequent technological transformation and innovative development.
Technical reserves and market exploration
Technical reserve: At this stage, the Zhouqi brand began to explore potential demand in the field of health equipment and gradually introduced a basic massage technology research and development team. Although managing hair chairs remains the main business of the brand, Zhouqi has already started researching and developing the feasibility of massage equipment. Through small-scale trial production, brands can verify market reactions and accumulate valuable experience in actual operations. The layout during this period laid the initial foundation for Zhouqi's future health equipment business.
Preliminary exploration
Intelligent massage technology: While steadily developing, the Zhouqi brand has begun to explore the direction of intelligence and successfully launched the first health seat that combines basic massage functions, attempting to integrate massage with daily home scenes. This innovation not only lays the foundation for technological validation and user feedback for the comprehensive transformation of the brand, but also demonstrates Zhouqi's strategic vision and technological accumulation in the field of health technology.
Preliminary attempt at intelligent technology
High end product line: With the continuous advancement of technology, the Zhouqi brand has made significant breakthroughs in exploring the direction of intelligence. Successfully launched the first intelligent massage chair prototype equipped with basic human detection sensors. This innovative product can achieve automatic adjustment of massage intensity through simple body recognition technology, marking the brand's key first step towards intelligent massage equipment. This technological attempt not only validates the feasibility of intelligent massage, but also lays a solid foundation for Zhouqi's future technology research and product innovation.
Deep cultivation and quality upgrading of foreign trade market
Deep cultivation of foreign trade market: Zhouqi has begun to accelerate its pace, actively expand overseas markets, and provide high-quality massage chair products for international customers. At the same time, the brand has further strengthened its product quality control system, using environmentally friendly materials and high-quality leather, significantly improving the durability and comfort of the products. This series of measures has helped Zhouqi gradually establish a good reputation of "stable quality" in the international market, promoted the brand's recognition worldwide, and further opened up the situation of overseas markets
Technological iteration and design innovation
Design innovation: Zhouqi has launched the second generation of intelligent massage chair products, with a massage chair model that supports Bluetooth connection on mobile phones and is equipped with a simple touch panel for the first time. At the same time, the exterior design began to incorporate the concept of minimalist aesthetics, emphasizing integration with the home environment and breaking the industrial feel design of traditional massage chairs. This design direction not only enhances the aesthetic value of the product, but also points out the direction for the future development of the brand's home health products.
Core technology breakthrough
Technological breakthrough: Zhouqi has achieved a major technological upgrade and launched a massage chair equipped with SL type guide rails and 3D (4 massage ball) movement. Combined with more accurate human body detection function, it can cover multiple areas such as shoulders, neck, waist, back, and buttocks, greatly improving the fit and comfort of massage. In addition, for the first time, Zhouqi has applied zero gravity mode to product design, providing users with an immersive and relaxing experience. These technological upgrades not only consolidate Zhouqi's technological position in the industry, but also further enhance the brand's market competitiveness and user experience
Embrace mobile internet
E-commerce layout: settle in well-known e-commerce platforms such as Tmall and JD.com, and explore online sales channels. By leveraging the traffic advantage of e-commerce platforms, we aim to expand our brand influence and launch a series of high-end massage chairs equipped with various high-end functions such as heating, vibration, and air pressure massage, providing the ultimate experience for consumers who pursue comfort and health.
Capacity upgrade
Capacity upgrade: The brand has launched an expansion plan for its production base, constructing over 130000 square meters of high standard factory buildings and introducing advanced automated production lines, while gathering the strong strength of more than 200 professional R&D personnel. So far, we have achieved best-selling breakthroughs in over 100 countries and regions worldwide. It is expected that through this expansion, we will significantly improve our production capacity and quality control capabilities, providing a better product experience for over 2 million customers who trust us.
Offline experience store upgrade
Flagship store opening: Zhouqi was awarded the title of "National High tech Enterprise" in the same year and participated in the formulation of industry standards, further consolidating its technological leading position in the industry. At the same time, in order to provide consumers with a more intuitive experience, we have opened multiple brand experience stores to facilitate consumers' on-site product experience. In addition, we have established a comprehensive after-sales service system to provide customers with on-site installation and maintenance services, committed to providing consumers with a better product and service experience.
Domestic market layout and product line adjustment
Domestic layout: While consolidating its foreign trade business, Zhouqi has launched a strategic layout in the domestic market. By deepening the product line structure and launching cost-effective entry-level models, including products equipped with basic hot compress and pressure massage functions, we will lay the foundation for entering the domestic market comprehensively in 2023
Entering the forefront of the industry and leading future trends
Entering the forefront of the industry and leading future trends: With its outstanding market performance and quality assurance, Zhouqi has successfully been selected as one of the "Top Ten Leading Brands in the Massage Chair Industry", "315 Integrity Brand", "National Product Quality Strongest - Trustworthy Brand" and other honors, further demonstrating its brand strength. Based on this, Zhouqi has accelerated the layout of its offline stores in China, committed to providing consumers with more convenient experiences and services, and comprehensively enhancing its brand influence
Globalization Layout and Ecological Expansion
Global layout and ecological expansion: Based on solid technological accumulation, Zhouqi accelerates the promotion of global market layout, launches flagship models with multilingual interaction functions, and actively explores deep cooperation with health management platforms. At the same time, the brand plans to deepen the application of AI technology, analyze user health trends through big data, provide personalized health advice to consumers, and continuously improve user experience and service value.
Future prospects
Future outlook: Adhering to the brand concept of "smart health", Zhouqi will continue to lead the trend of intelligent health technology and launch more innovative products that integrate AI technology. Brand planning to open experience centers in key cities across the country, further enhancing consumers' user experience through immersive health experiences. Zhouqi is committed to becoming a benchmark enterprise in the global health industry, promoting the popularization of healthy lifestyles, and bringing people smarter and healthier lifestyles.
